How to Claim a Business on Google
Claiming your business on Google is one of the most powerful ways to increase your visibility, build credibility, and attract local customers. At Reinstate Labs, we help business owners like you take control of your online presence, starting with your Google Business Profile. If you're ready to get found, here's how to claim your business the right way.
Why You Should Claim Your Business on Google
Before we jump into the steps, let’s talk about why this matters. Claiming your business gives you control over how it appears in Google Search and Maps. It allows you to:
Update business hours, address, and contact info
Share photos and posts
Respond to customer reviews
Gain insights into how customers find you
This is essential for local SEO, reputation management, and customer trust.
Step 1: Go to Google Business Profile
Head to google.com/business and click “Manage now.” This is the starting point for both new and existing businesses.
Step 2: Search for Your Business
Type your business name into the search bar. If your business is already listed, it will appear in the dropdown menu. If it doesn’t show up, you’ll have the option to create a new listing.
Step 3: Select or Create Your Business
If your business appears in the search, click it. You’ll be prompted to verify ownership.
If it doesn’t appear, click “Add your business to Google” and follow the prompts to enter your business details—such as name, category, and location.
Step 4: Verify Your Business
Google requires verification to ensure you're the rightful owner. This can be done via:
Postcard by mail (most common)
Phone or email (if eligible)
Instant verification (for businesses already verified through Google Search Console)
Once you receive your code (usually within 5–7 days by postcard), log in and enter it to complete the process.
Step 5: Optimize Your Listing
Now that your business is claimed, it’s time to make it shine. Add:
A compelling business description
Photos of your location, team, and products/services
Accurate hours and contact info
A link to your website
Posts to keep customers updated
Reinstate Labs specializes in optimizing these profiles to help you stand out and rank higher.
What If Your Business Was Already Claimed?
If someone else has claimed your business, don’t worry—it happens. Click “Request Access” and follow the prompts. If the current owner doesn’t respond within 3–7 days, you may be able to verify ownership yourself.
If you're facing complications or need help recovering access, our team at Reinstate Labs can step in and handle the process for you.
Need Help Claiming or Optimizing Your Profile?
At Reinstate Labs, we take the guesswork out of local SEO. Whether you’re starting from scratch or need help reinstating a suspended profile, our team knows exactly what Google is looking for.
Let us help you get found, get chosen, and get results.
