Rachael Doukas
Chief Scientific Officer / Founder / CEO
Rachael Doukas is a seasoned entrepreneur with a passion for solving complex problems in the digital space. She founded Doukas Media in 2012, building it into a trusted marketing agency known for creating high-converting advertising campaigns and delivering exceptional client service.
Over the past 3 years, Rachael has become a leading expert in Google Business Profile reinstatements, after navigating her first suspension case for a client that unexpectedly went offline. Determined to help, she immersed herself in Google’s ever-evolving guidelines and developed a process rooted in precision, persistence, and proactive communication. From that one account, the demand quickly grew, and Reinstate Labs was born as an in-house lab and dedicated division of Doukas Media, built specifically to focus on Google Business Profiles.
Reinstate Labs reflects Rachael’s commitment to supporting businesses during one of their most frustrating digital challenges: getting their online presence back. Her work combines deep technical know-how with a personal touch, offering each client a clear plan of action, open communication, and a genuine sense of care throughout the process.
Customer service is at the heart of everything she does, inspired in part by Rachael’s admiration for brands like Disney that create magic through trust, consistency, and connection. Whether it’s leading a reinstatement, managing a dispute, or setting up a compliant profile from scratch, Rachael ensures every client feels seen, heard, and supported from start to finish.
“I can never stand still. I must explore and experiment.”
— Walt Disney
Gabriella Martelli
Client Success Scientist
Gabriella meticulously verifies and updates profile details while overseeing the organization of essential client documents. With an eye for detail and a systematic approach, Gabriella ensures that every aspect of the reinstatement process is handled with precision and efficiency.
She is sure to maintain a structured workflow, keeping all client information organized and readily accessible. Gabriella's dedication to order and clarity streamlines the process, allowing for seamless communication and swift resolution of issues.
Jose Pichardo
Client Success & Reinstatement Strategist
Jose is one of the first people clients speak with when they come to Reinstate Labs. He walks them through our services, answers their questions, and makes sure they understand exactly what to expect moving forward.
But his role doesn't stop at the phone call. Jose is hands-on in the reinstatement process — gathering the documents needed for each case, reviewing details to make sure nothing is missing, and helping put together solid submissions before they go to Google. He's the kind of person who catches the small stuff that can make or break a case.
His approach is straightforward and honest. He keeps clients in the loop, follows up when he says he will, and makes sure people feel comfortable throughout what can be a really stressful experience. That mix of real casework and genuine client care is what makes him such a big part of the team.
Kayla Ciorciari
Marketing Lab Specialist
As a Marketing Lab Specialist at Reinstate Labs, Kayla brings creativity, precision, and a results-driven mindset to every project. With a keen eye for branding and consumer behavior, she plays a pivotal role in developing and executing innovative marketing strategies that help our clients stand out, especially within the digital space.
Kayla is known for her hands-on approach in optimizing Google Business Profiles, crafting compelling content, and analyzing performance data to fine-tune campaigns for maximum impact. Her passion for problem-solving and staying ahead of industry trends makes her an essential force in helping businesses grow and thrive online.
Lillian Macguire
Marketing Lab Specialist
As a Marketing Lab Specialist at Reinstate Labs, Lillian leads digital presence initiatives through website creation, social media strategy, and Google Business Profile management to help clients establish credibility and grow their online reach.
She combines her expertise in UX design, content creation, and consumer behavior to develop websites that are both user-friendly and conversion-focused. Lillian also creates strategic social media and Google Business Profile posts designed to increase engagement, improve visibility, and support long-term brand growth. Her ability to blend design thinking with marketing strategy makes her a key driver in delivering impactful digital solutions for clients.
Diana Tejada
Client Relations Associate
Diana serves as a Client Relations Associate, playing a key role in ensuring a seamless and positive experience for every client. She acts as a primary point of contact, building strong relationships through clear communication, responsiveness, and a genuine commitment to client success.
In her role, Diana supports clients throughout every stage of their journey, from onboarding to ongoing project coordination, making sure their needs are understood and exceeded. She collaborates closely with internal teams to keep projects running smoothly, timelines on track, and expectations aligned.